While no one can really predict the future, it is fair to say that the following trends are going to stay with us.
- More personalized viewing i.e. viewership on personal screens as opposed to one/two living room televisions. The familiar scene of watching tv together with other family members is one of the past. The availability of variety of content that appeals to various viewer categories and proliferation of portable devices are main reasons for this.
- Consumption of time-shifted and recorded content: With the advent of personal and network video recorders (PVR, NPVR) are bringing an irreversible shift in television viewership patterns. It is fair to say that real time tv watching is relegated to live events and news in the markets where these technologies are available.
- Appetite for quality content: As research trends from
MotorolaMedia Center indicate viewers apetite and willingness to pay is driven by the quality of the content.
- Devices enabling social network interaction: Social interaction like tweeting and
For content providers, tapping into real-time social
Do you believe live television viewership would be revived by the popularity of social networks? Could networks and live content providers leverage these patterns and drive additional revenue streams? Is targeted advertising ready to take advantage of ever growing social communities? What do you think?